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(More customer reviews)This text was our assigned text for my Comm class this summer semester. At first I was pretty bored and completely put off by the language and theories. But, after delving into it I find it fascinating. It's well written with good examples and easy-to-follow, real life ideas. Not something I'd read just for the fun of it, but a good text to accompany my class.
Click Here to see more reviews about: Persuasion: Theory and Research (Current Communication: An Advanced Text)
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
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