Average Reviews:
(More customer reviews)This is another one of those great little Sage books which provide solid overviews of various areas of social science methodology in under a hundred pages. Like many applied researchers, I have a number of them on the shelf next to my desk. Robert Weber does a thorough job of introducing the reader to the basic approach and methods of content analysis. My only criticism is that this 1990 book could use a third edition by now. Readers interested in a longer and more current treatment might try Riffe, Lacy & Fico (1998). A good and useful book, though. I am glad that I purchased it.
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This second edition of Basic Content Analysis is completely updated and offers a concise introduction to content analysis methods from a social science perspective. It includes new computer applications, new studies and an additional chapter on problems and issues that can arise when carrying out content analysis in four major areas: measurement, indication, representation and interpretation.
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