Average Reviews:
(More customer reviews)This book is still being recommended by number of institutions in Pakistan, and undoubtedly they are right to recommend it since it is the best ever written book on Business Communication. But the publisher has neither introduced a newer edition nor reprint the same. I had the most difficulty to find this book. I do recommend this book if one finds it somewhere in a used book store.
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The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication.These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message.Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed.Two new chapters are devoted to ethics and technology respectively.
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