The Hidden Messages in Water Review

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(More customer reviews)Like many others, I became aware of this book through the excellent film "What the Bleep?" and had high expectations for the message. The book started off interestingly enough, but as it went on, I became more and more put off by Emoto's lack of scientific perspective, even as he was claiming to be performing "research."
To be clear, I am very open minded and actively seek out cutting-edge ideas that push the envelope of our concepts of 'reality.' However, if a photo is shown of an ice crystal that purportedly got its shape from a prayer or a phrase or a song, a rational thinking person wants to know, "Out of a billion crystals that may have formed at that instant, how representative (or *subjectively selective*) is that photo that is being shown of the entire population of the crystals in the mix?" Careful statistical evaluations would be necessary to establish any solid basis for Emoto's theses. Yet no hard data such as this exists in this book. I am open to these ideas, even want to believe in them, but, where's the beef?
After viewing the photos and Emoto's captions describing them, it would be hard for an objective person --regardless of their level of open-mindedness and optimism-- to not see that his interpretations are extemely subjective and dubious. Although I was trying to hang with him, he really lost me at the point where he showed a photo of a crystal from water that had been shown a picture of a crop circle and told us the crystal looked like a UFO. (To be fair, I was fascinated by the four crystal photos of Vivaldi's Four Seasons - they seemed to fit the seasons very well.)
There's 'good' new age, and there's 'bad' new age; it was very disappointing that this book drifted into the latter. I am still open to the idea that H2O may have interesting messages; Emoto just fundamentally fails to deliver. It received two stars because it is a nicely published book, and it did stimulate me to fantisize that, applying REAL scientific research, these ideas may lead to something interesting ... someday.

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This book has the potential to profoundly transform your world view. Using high-speed photography, Dr. Masaru Emoto discovered that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward them. He found that water from clear springs and water that has been exposed to loving words shows brilliant, complex, and colorful snowflake patterns. In contrast, polluted water, or water exposed to negative thoughts, forms incomplete, asymmetrical patterns with dull colors. The implications of this research create a new awareness of how we can positively impact the earth and our personal health.

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