Persuasion: Theory and Research (Current Communication: An Advanced Text) Review

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(More customer reviews)This text was our assigned text for my Comm class this summer semester. At first I was pretty bored and completely put off by the language and theories. But, after delving into it I find it fascinating. It's well written with good examples and easy-to-follow, real life ideas. Not something I'd read just for the fun of it, but a good text to accompany my class.

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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

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The Definitive Book of Body Language Review

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(More customer reviews)This book introduces body language from the point of view of business executives. The authors specialize in the use of body language for business and politics. I found the illustrations and photos that accompany the text to be very funny and appropriate. This is not a very scholarly book, so if you're looking for a very serious and academic book about the study of body language, then this isn't the volume you're looking for, but if you'd just like an introduction to body language from a practical point of view, then this is a perfect book to read. In addition, it is very easy and entertaining to read, so I can recommend this to anyone.

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Available for the first time in the United States, this international bestseller reveals the secrets of nonverbal communication to give you confidence and control in any face-to-face encounter–from making a great first impression and acing a job interview to finding the right partner.It is a scientific fact that people's gestures give away their true intentions. Yet most of us don't know how to read body language–and don't realize how our own physical movements speak to others. Now the world's foremost experts on the subject share their techniques for reading body language signals to achieve success in every area of life.Drawing upon more than thirty years in the field, as well as cutting-edge research from evolutionary biology, psychology, and medical technologies that demonstrate what happens in the brain, the authors examine each component of body language and give you the basic vocabulary to read attitudes and emotions through behavior. Discover:• How palms and handshakes are used to gain control•The most common gestures of liars•How the legs reveal what the mind wants to do•The most common male and female courtship gestures and signals• The secret signals of cigarettes, glasses, and makeup• The magic of smiles–including smiling advice for women• How to use nonverbal cues and signals to communicate more effectively and get the reactions youwantFilled with fascinating insights, humorous observations, and simple strategies that you can apply to any situation, this intriguing book will enrich your communication with and understanding of others–as well as yourself.

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