Average Reviews:
(More customer reviews)This book is a complete joke. It was recently ridiculed in a Swedish business weekly for its description of Sweden. According to the book's authors:
1. The indigenous population in the north of the country are called lapps. The expression sami is somewhat derogatory. In fact it's the opposite! This is as if a European guide book on doing business in the US suggested their readers use the word "negro" instead of "african-american." Also, the Sami number some 20,000 persons, not really vital information if you are visiting a country of 9 million people. Moreover, comparing them to American indians or Australian aborigines is somewhat misleading, the non-sami population groups began to settle what is today Sweden sometime 2000 BC.
2. According to the book English is spoken in the major cities but if they plan to do business outside of the urban centres, they should speak German! This may have been true fifty years ago. A visiting US business person would should definately stick to English, German (with a US accent as well, I presume) will not get you very far.
In short, this book seems as if it's been written based on what the authors could find from a quick scan on the internet.
2. Most people in Sweden speak English.
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