Average Reviews:
(More customer reviews)Reviews are somewhat superfluous in light of the fact that this is a textbook and thus you probably don't have any choice about buying it, as was the case with me. Nonetheless, as textbooks go, I'd have to say I enjoyed this one quite a bit more than most. It's remarkably up-to-date, which is vital in media studies (there will undoubtedly be a 6th edition very soon), and it's a very fast and engaging read. The author doesn't always keep his liberal agenda well hidden, but that is perhaps forgiveable in an age of increasingly conserative media. On the whole, this stands a better chance than most of being a textbook that you actually keep rather than trying to cash in as soon as the course is over. I kept mine.
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Breaking the mold of traditional mass communication textbooks, Richard Campbell's Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture's integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture - how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the text's in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments.
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